THE HOUSE
Gemima is the home of bespoke engagement rings and custom diamond jewellery. This year the house celebrates a decade of doing diamonds differently and faceting a name in the fine jewellery landscape. The house was founded by Gemima Macdonald, A GIA Graduate gemologist and NJA member with a passion for natural diamonds and tailored design.
Gemima's approach has become eponymous, sourcing stones beyond clients’ dreams and designing wearable legacies away from the traditional jewellery industry.
The House has faceted its own tone of voice and aesthetic with iconic black and white editorials to pairing fancy coloured diamonds with fine wines and European adventures. "Every diamond tells a story, and its my job to unearth the magic around its history and translate it to the client. I have always loved photography and the art of black and white film, theres a romance to it, like diamonds, it invites you in and speaks for itself. The Space in SW London is an extention of this and I cant wait to unveil it to our clients."
GEMIMA - THE FOUNDER
Gemima grew up in Kent a stones throw away from the big city but close enough to injure a commute in for a Saturday job on fine jewellery's flagship road, Bond Street. Working for British fine jewellery house Boodles, her love of exceptional stones and fine design led her to study gemmology with GIA. After graduating as a gemmologist she worked with David Marshall, a mastercraftsmen in the diamond and jewellery playfield.
Just as social media took off, so did Gemima's unique aesthetic in the industry, and ten years she's set her name in stone as a go-to name in Biritsh bespoke design and direct diamond sourcing.
"Im passionate about building a brand that does diamonds differently, one that prioritises the planet first. My founding philosophy and true belief, is that the future of diamonds is about curation not contributing to the noise. Every gemstone and diamond sourced under my name has been curated for a specific purpose not just to sit in a safe."
Gemima's entrepreneurial endeavour has been driven by the clients she works with and the shared passion they have for sourcing the best of the best. They believe natural diamonds and gemstones are exceptional treasures of the planet and to acquire something so magnificent should be celebrated through design and craftsmanship.
"The house & brand I’ve built since 2015 is evolving into its next chapter, but the founding philosophy will always remain set in stone. The future of diamonds is about curation, not contributing to the noise. Im excited to facet my own legacy in the diamond space, and I will leave it in a more sustainable place than when I started."
